This past week, I had the opportunity to create a podcast with 3 of my classmates about Social Media. Elyse, Taylor, Kylie and I quickly went to work on our tips to creating an effective online presence. Listen to the podcast guys, you'll be glad you did. Happy Halloween!
7 Social Media Tips for Creating an Effective Online Presence
Sunday, October 31, 2010
Sunday, October 24, 2010
Blast from the Past: BMW Podcasts
I've recently discovered podcasts from BMW. According to the website, you can listen to the stories direct from BMW. These stories cover BMW models, innovations and various technologies. These podcasts contain interviews with individual BMW experts about innovations and their personal impressions. The site also includes various audio books. Unfortunately, they all are about 4 to 5 years old. This would be an interesting concept for BMW to market along with their viral videos, but nonetheless, true enthusiasts would be more than willing to listen to the podcasts anyway. I listened to a couple podcasts, more news about BMW products than audio books. Of course, the information was dated, but they were accurate and a joy to listen to. I'd advise any enthusiast to listen to any of the podcasts here.
Sunday, October 10, 2010
BMW Films
In my first post, I told you guys that my love affair began with a viral video BMW produced to show their cars in action. Let me give you a background to BMW's viral video campaign.
The BMW film series, The Hire, was a series of eight short films. These films were produced for the internet in both 2001 and 2002. Each video consisted of actor Clive Owen as the driver and highlighted BMW vehicles. Each short film was directed by a world renown director, with actors such as Forest Whitaker, Mickey Rourke, Ray Liotta and James Brown.
BMW premiered the first short film, Ambush on April 26, 2001 on the BMW Films website. BMW then featured Ang Lee's Chosen two weeks later. Films The Follow and Powder Keg rounded out the first year of the series. After the series began, BMW saw their 2001 sales numbers go up 12 percent from the previous year. The movies were viewed over 11 million times in four months. Two million people registered with the BMW Films website and a large majority of users posted links on blogs and other social mediums. The German automaker created DVDs and gave them to those who bought a BMW.
These viral videos were a great success for BMW, and loved by all beemer fans, including myself. The series had been viewed over 100 million times in four years and had changed the way products were advertised. Here are the first four films in the series, including my favorite, Star.
Ambush
Chosen
The Follow
Star
The BMW film series, The Hire, was a series of eight short films. These films were produced for the internet in both 2001 and 2002. Each video consisted of actor Clive Owen as the driver and highlighted BMW vehicles. Each short film was directed by a world renown director, with actors such as Forest Whitaker, Mickey Rourke, Ray Liotta and James Brown.
BMW premiered the first short film, Ambush on April 26, 2001 on the BMW Films website. BMW then featured Ang Lee's Chosen two weeks later. Films The Follow and Powder Keg rounded out the first year of the series. After the series began, BMW saw their 2001 sales numbers go up 12 percent from the previous year. The movies were viewed over 11 million times in four months. Two million people registered with the BMW Films website and a large majority of users posted links on blogs and other social mediums. The German automaker created DVDs and gave them to those who bought a BMW.
These viral videos were a great success for BMW, and loved by all beemer fans, including myself. The series had been viewed over 100 million times in four years and had changed the way products were advertised. Here are the first four films in the series, including my favorite, Star.
Ambush
Chosen
The Follow
Star
Sunday, October 3, 2010
The Ultimate Ownership Experience.
"The ownership experience doesn't stop when you get out of your BMW."
This is the tagline on the Owners Overview page on BMW's website. This section is dedicated to keeping the owner involved beyond just driving their beemer. There are owner's manuals, video tips, and many more links to make the BMW ownership experience more than just keeping up with with scheduled maintenance and mileage. They also keep track of your vehicle and where the nearest BMW authorized dealership is located.
Another personalized part of the BMW website is located under the Experience tab. There is a media collection of BMW videos, imagery, news and articles. You can also find out about driving programs, events, BMW sports, and the BMW community. There, you are linked to different driving clubs, including BMW's Car Club of America. There are different enthusiast websites and forums to go in more depth on your BMW.
I personally follow @bmwblog, @CooperBMWltd, @BMW_Group_News and @BMWNA_news, just to know what's going on with BMW. All were found by connecting to BMW's page. BMW is doing something that other car companies are catching on to, and their tagline sums it up. By using these social media tools, BMW is able to keep their owners involved with the company and with each other. These tools also lure enthusiasts, such as myself, to be a part of their world. Check out some of the links above and maybe you'll be hooked too.
This is the tagline on the Owners Overview page on BMW's website. This section is dedicated to keeping the owner involved beyond just driving their beemer. There are owner's manuals, video tips, and many more links to make the BMW ownership experience more than just keeping up with with scheduled maintenance and mileage. They also keep track of your vehicle and where the nearest BMW authorized dealership is located.
Another personalized part of the BMW website is located under the Experience tab. There is a media collection of BMW videos, imagery, news and articles. You can also find out about driving programs, events, BMW sports, and the BMW community. There, you are linked to different driving clubs, including BMW's Car Club of America. There are different enthusiast websites and forums to go in more depth on your BMW.
I personally follow @bmwblog, @CooperBMWltd, @BMW_Group_News and @BMWNA_news, just to know what's going on with BMW. All were found by connecting to BMW's page. BMW is doing something that other car companies are catching on to, and their tagline sums it up. By using these social media tools, BMW is able to keep their owners involved with the company and with each other. These tools also lure enthusiasts, such as myself, to be a part of their world. Check out some of the links above and maybe you'll be hooked too.
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